OREANDA-NEWS. Big brands will spend money and time to build digital-teams within their companies the next year. So say experts of agency Funaction. They also noted that in the last quarter of 2014 it is observed an increase in demand for specialists in companies that have combined the skills of different professions: for example, PR-manager, content manager and SMM-manager all rolled into one person. At the same time in 2015 it is expected the strong decline in demand for professionals with skills only in the field of SEO, but unfamiliar with the other instruments of promotion of sites on the Internet. The skills in the field of PR will be particularly in demand for the sphere of digital-marketing in 2015.

In 2014, it was observed the strong growth in demand for digital-products analyst, expert researches and business consulting, as companies have noticed: the understanding of potential buyers - is the key to success in the digital-race and increase conversions. This trend will continue in 2015, as well as the usage to promote the business of paid services of social networking. Thus, it is projected the growth of demand for digital-experts, who specialized in the effective and efficient use of SMM-paid instruments. How digital-marketing in the automotive developed market in 2014, experts and analysts told at the III annual conference.