OREANDA-NEWS. The two-way conversation that exemplifies great social media is being brought to life this Christmas with British Airways' 'thank-you' campaign, featuring images sent in from its customers from their travels around the world.

Travellers will also be asked to recommend destinations for 2015 by uploading their images to Instagram using #FLYBA2015 and tagging @British_Airways. The URL on the airline's website is ba.com is ba.com/FlyBA2015. The prize is half-a-million Avios points which is enough to get to New York eight times in First class, to Sydney five times in Club World (business class), to Dubai sixteen times in World Traveller Plus (premium economy) or to Paris 111 times in economy.

The winning image will be judged by the renowned Italian photographer Massimo Vitali. Vitali has worked as a photojournalist, cinematographer, and fine arts photographer. Clients include the New York Times, The Observer, Wallpaper, National Geographic, The New Yorker, Marie Claire, The Sunday Times, Conde Nast Traveler, The Paris Review, among others.

Abigail Comber, British Airways' head of global marketing, said: "Our customers are some of the world's greatest travellers and explorers, and featuring them at the heart of this campaign is just our way of saying a really big thank-you for sharing those experiences with us this year. They've sent in all sorts of images from once-in-a-lifetime parachute jumps to visits to great global sites like the Taj Mahal.

"We can't wait to see where our customers want to head to in 2015, and are looking forward to being a part of their incredible journeys."