BASF Celebrates 150th Anniversary with Interactive Program
OREANDA-NEWS. BASF turns 150 in 2015. The company announced its anniversary program in an international press conference held today in Ludwigshafen. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living. As part of this program, called Creator SpaceTM, BASF is taking a new approach in accordance with its “We create chemistry” strategy.
“We want to initiate something new with our anniversary and try out new ways of working together over the next year – both within BASF and with people outside the company. We see the Creator Space program as a great opportunity to bring BASF closer to our target groups,” said Dr. Kurt Bock, Chairman of BASF’s Board of Executive Directors.
BASF’s official anniversary event with invited guests will take place on April 23, 2015, in Ludwigshafen. A special highlight will be the premiere of the anniversary musical composition, “Sounds for 150,” for which employees worldwide recorded more than 1,200 typical BASF sounds. The composer is Michael Nyman.
BASF sites around the world are celebrating the 150th anniversary, each in a different way, according to their respective size and culture.
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