OREANDA-NEWS. December 05, 2014. At an event in Asuncion, CEPSA and Montealegre, one of the main distribution companies in Paraguay, announced the start of our collaboration. Thanks to this partnership CEPSA, through its new partner, will exclusively market its lubricants for cars, ships, and industrial vehicles.

In Paraguay, 35,000 tonnes of lubricant products are sold each year and the aim of this agreement is to reach a market share of 15% in the coming five years.

With the start of this operation, CEPSA is now present in eight countries in South America, whether through commercial activities or through the presence of its own industrial facilities.

Carlos Giner, Lubricants Managing Director at CEPSA, said “This is a great opportunity for us to break into a market like Paraguay's, with an important partner such as Montealegre. We're sure we can offer a product which stands out in the market. All CEPSA Lubricants products are made in Spain using advanced technology, and we also count on the input of our Research Centre which acts as a lever for innovation and allows us to offer customers a product of the highest quality wherever they are in the world."

Speaking on behalf of Montealegre, its Managing Director Pablo Kalbermatten, said: “This strategic alliance with CEPSA combines all the country presence and marketing experience of leading international petrochemicals brands in Paraguay through Montealegre, with a global energy company present in several continents and at all stages of the value oil chain from 1929 in CEPSA”.

At present, CEPSA Lubricants sells 235,000 tonnes of lubricants, base stocks and paraffins, making the Company a leader in the Spanish market, allowing it to export products to Europe and other developing markets such as South America and Asia.

This agreement comes not long after the agreement signed in China with Apsis, a company belonging to the SAIC Group. CEPSA has great expectations in China, which is playing a part in its journey to growth and international expansion.