OREANDA-NEWS. Alps Electric affiliate Alps Electric (Malaysia) Sdn. Bhd. opened a representative office in Hanoi, Vietnam, in August 2014. Operations officially began at the end of September.

Alps Electric Malaysia has opened a representative office in Hanoi, Vietnam, for the purpose of gathering information in the country, which is currently enjoying economic growth.

The office will carry out market surveys and provide customer support in relation to component products, such as switches and sensors, primarily targeting the smartphone and motorcycle businesses. The future establishment of a sales affiliate will also be explored.

Alps Electric Malaysia was established in April 1989 as a production and sales affiliate for the ASEAN region, and especially Malaysia. With production bases in Nilai, where the head office is located, and Jengka, as well as a sales base in Penang, the company has been carrying out production and sales of products for both the consumer device and automotive markets. The company has also opened representative offices in Jakarta, Indonesia, in 2013, and now Vietnam, further strengthening Alps Electric's business operations in the ASEAN region. Looking ahead, Alps Electric Malaysia is committed to achieving additional sales expansion in the region.