OREANDA-NEWS. Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its third hypermarket in Novokuznetsk.

The new store is a Lenta standard format hypermarket located in "Planeta" shopping mall at 10A Doz Street, Novokuznetsk. The store has a total area of 12,068 sq.m, with 7,056 sq.m of selling space and is open from 10 am to 10 pm, seven days a week. A broad product assortment of 27,000 SKUs has been selected specifically for residents of Novokuznetsk and includes Lenta's private label and federal product ranges alongside local produce. The store has 400 parking spaces and 37 cash registers. The property is leased by Lenta.

The opening of this hypermarket in Novokuznetsk brings the total number of Lenta stores to 90 hypermarkets in 51 cities across Russia and 18 supermarkets in the Moscow region.

Lenta is one of the largest retail chains in Russia and the country's second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 90 hypermarkets in 51 cities across Russia and 18 supermarkets in Moscow and the Moscow region, with a total of approximately 588,179 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The Company operates four hypermarket distribution centres.

The Company's price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 27,800 people as of 31 December 2013.

The Company's management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta's largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: 'LNTA'.