St. Petersburg Car Market Falls by 10% in 2014
OREANDA-NEWS. According to the agency "Auto-Dealer-SPb", the market of new cars and light commercial vehicles in St. Petersburg fell by 9% to 152,753 vehicles in January-October of 2014. The results of October were slightly lower than the car sales in September - it was sold 15,604 cars, which is less by 11% than in October of 2013. Previously - three months in a row - a drop in sales by the results of one month was more than 15%.
Market leader in October became again Renault - French brand has updated its own sales record in the city at the end of one month (1721 units, + 21%). But the strongest growth dynamics in the Top-25 was shown by Lada, sales of which grew by 31% to 1,219 vehicles. These volumes by domestic brands were shown two years ago last time. Traditionally, the second place in the last month is occupied by KIA (1499 units, + 13%).
"Compared with the first half of the year in St. Petersburg it was almost completely changed the composition of the brands, which currently show a positive trend", - said the CEO of "Auto-Dealer-SPb", Michael Chaplygin. - "One of the reasons for this trend was the state program of parc renovation, which affect actively some brands this autumn. At the beginning of the year, by contrast, grew the brands that updated their flagship model, or had a low base in 2013".
At the end of winter and spring the growth was shown by Volkswagen, Skoda, Nissan, now - Renault, KIA, Lada. The only brand among the leaders, which throughout the year gives a small stable growth - is Toyota.
"As expected, the government program did not lead the market in plus, it only has adjusted its fall", - says Michael Chaplygin. - In November and December, another factor that will positively influence the market, will be a sharp rise in the exchange rate against the ruble. But it is not much impact the results for the year - the market in St. Petersburg will be reduced, according to our forecast, by 10%. "
The share of St. Petersburg in the total sales of new cars in Russia in the first ten months was 7.7%
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