OREANDA-NEWS. Media Group Ukraine has launched a new Indigo channel intended for forward-looking, urban and mostly female audience. It is focused on modern lifestyle, hobby, harmony in personal relations and daily needs of a city dweller.

The Indigo channel will open up the world that passes unnoticed in our everyday rush and show the way to harmony and happiness. It will help viewers to value the beauty of each moment and get a taste of life, unique and fascinating at all times.

The channel will offer viewers domestic and international TV series, programmes about lifestyle, cooking, travel, health, spiritual development and parenting and broadcast both in-house and purchased content.

The website of Indigo http://indigotv.com.ua/ features a TV guide, announcements and news of the channel. In 2015, Indigo will be available in social networks.

The CEO of Indigo is Ivan Bukreyev.

Indigo channel broadcasts 24/7 on the networks of cable digital/ analogue TV providers and T2 network. The commercial audience of the channel is 18-54 (cities of 50,000+).

Indigo TV channel is intended for forward-looking urban audience focused on modern lifestyle. It is part of Media Group Ukraine that includes Ukraina national general-interest TV channel, NLO TV youth channel, Futbol 1/Futbol 2 thematic channels, Regional Media Group, Mediapartnership sales house, Digital Screens (oll.tv), Tele Pro, Front Cinema and Aid+Help TV production companies and Segodnya Multimedia holding.