OREANDA-NEWS. CROC has demonstrated a 3D model of the Arctic Poppy Orangery-a masterpiece created by well-known Russian architects Alexey Kozyr and Ilya Babak for the Antarctopia pavilion at the Venice Architecture Biennale 2014. After a vote via social media, the winning design was visualized in the only EON Reality 3D cube in Moscow.

Antarctopia is a transnational pavilion which draws on the creativity of artists and architects like Zaha Hadid, V.M.A. (Veech Media Architecture), Project Meganom and Yury Grigoryan, Yuri Avvakumov and Mikhail Belov, and British architect Hugh Broughton, who all shared their vision of life in a harsh climate. The Antarctopia Pavilion, commissioned by Alexander Ponomarev, artist and Associate Member of the Russian Academy of Arts, will be presented in Moscow in December 2014.

For 3D visualization purposes, Arctic Poppy Orangery was selected from a dozen other Architecture Biennale 2014 pieces of art via a vote on CROC's corporate Facebook account, with over 20,000 subscribers (customers and partners) being invited to participate.

After three weeks of visualization, CROC specialists managed to breathe life into the 3D model of the Arctic Poppy Orangery in Antarctica. Furthermore, an observation tower, greenhouse plants, and other objects were added upon the author's request. Today, in the 3D cube-a specially equipped room-visitors can fly around the orangery, enter inside and walk through its corridors.

3D simulation in a special room, such as the 3D cube, helps organizations that create and operate architectural sites, various buildings, groups of buildings, and even entire towns to analyze the design from all sides, zoom in and out, improve visualization of structural elements, correct errors at the initial design stage, and to split space by zones in a dramatically better fashion. Special hardware and software functionality enables a cube user to visit and get inside and outside a future site, thus seeing exactly the same things people will see when construction is complete. Such 3D simulation allows for the rapid visualization of changes made at the design and construction stages and provides an opportunity to use a completed model of the design in the future for site safety purposes.

"Arctic Poppy Orangery is an amazing site which offers both architectural beauty and an unconventional way to explore the region. The site's creator Alexey Kozyr is an outstanding figure in Russian cultural life and is a talented architect, designer and artist. Arctic Poppy Orangery, designed by Alexey Kozyr and Ilya Babak for our exhibition in the Antarctopia pavilion in Venice, truly combines non-typical architecture, functional design, and original artistic vision. The unique polar site is visualized in 3D by CROC specialists in order to provide a more authentic experience, closer to how the building will appear when actually implemented," said Alexander Ponomarev, Commissioner of Antarctic Pavilion at Venice Architecture Biennale 2014.

"3D solutions are demanded by a great variety of companies, including within the oil and gas, manufacturing, healthcare, and education sectors, and also arouse great interest among construction and architectural organizations. The time spent on 3D visualization directly depends on the objectives the finished model is designated for. For example, a model must accurately reflect many technical elements if it is a model of a remote and technically complicated site such as a power plant and is needed for operational staff training. In this case, the work may take several months. Furthermore, if an entire district is under reconstruction, then decision makers can modify a finished design again and again until all parties concerned are satisfied," said Pavel Pochtennov, Director of 3D Solution Center, CROC.