OREANDA-NEWS. November 20, 2014. CTC media, Inc. (CTC Media) (NASDAQ: CTCM), a leading independent media company in Russia, presents a revolutionary second screen app for the second season of the series Molodezhka.

CTC Media is the first company in Russia to make its own second screen for a Russian series. The Company has thus strengthened its position as a technological market leader.

The second screen app will start working on November 17 at 19:00, when the first episode of the second season of Molodezhka, one of the greatest hits of the Russian TV season, airs.

For CTC Media, Molodezhka’s second screen will create new opportunities for content monetization, and for advertisers, new ways to interact with the audience.

Yuliana Slashcheva, CEO of CTC Media: “The CTC Media development strategy foresees a transformation from traditional corporation broadcasting over the air to a content company distributing our products in all environments, wherever our viewer is. In order to implement this concept, we were the first company on the Russian market to create a trans-media division, and we invited Alexei Pivovarov to head it. We are happy with our growth rate in this direction. After nine months, revenue from the trans-media division has grown by 55% from the comparable period a year earlier. Today we are a leader both from the point of view of financial indicators and of technological solutions. We are proud to present the first full-fledged second screen app made for a Russian series — the second season of our hit, Molodezhka.”

Automatic synchronization of TV and the mobile device gives the viewer an opportunity to follow the plot on two screens at once, and the app’s content, prepared as the series shoots, allows viewers to immerse themselves in the world of Molodezhka.

Vyacheslav Murugov, General Producer of CTC Media, CEO of CTC: “Molodezhka is the first project in the history of Russian television that was designed from the stage of creation to be broadcast in multiple environments. We have got great numbers on the air with our first season, and received unprecedented attention from the Internet audience. The next step is to create a revolutionary mobile app using second screen technology. I am convinced that, from the point of content production, the future lies with such multi-screen and multi-format products, and in today’s Russia we know best how to produce them.”

While watching the show, the viewer opens the mobile app, which synchronizes to the sound of the episode. Then the viewer receives short material consisting of images or texts on his smartphone or tablet. With second screen, one can receive additional information on characters and stories, participate in interactive polls and quizzes, and try to predict further development of the series. And among other things – to find out new things about hockey and see personal photos of the performers from their social networks.

Alexei Pivovarov, Director of the Trans-Media Projects Department: “Throughout the season of Molodezhka, there will be various activities for viewers on the website, competitions and quizzes motivating the audience to really immerse themselves in the content of the series. We are launching the second screen app for the mobile Internet users. There have already been similar projects on the market. However, it is the first application developed by the Russian company and created for national production which uses technology synchronizing sound and air; thus, allowing the viewer to get real-time relevant content! Finally, in December, we will release a game based on the first season of the series. Molodezhka will be present in all environments, becoming in fact trans-media. By year-end 2014, we will have launched seven major trans-media projects with expected total revenues of 124 million rubles.”

Second screen users will have access to all episodes of their favorite series.

Molodezhka’s second screen is a competition for viewers as well. The more actions users take, the higher the rank they receive.