OREANDA-NEWS. VimpelCom Ltd. ("VimpelCom", "Company" or "Group") (NASDAQ: VIP), a leading global provider of telecommunications services operating in 14 countries and headquartered in Amsterdam, and Twitter, Inc., the world leader in public social network services today announced that they have agreed a partnership to offer VimpelCom's customers new ways to connect and engage with communities and content on Twitter.

The partnership will enable VimpelCom to launch an extended portfolio of Twitter services aimed at Vimpelcom's 223 million customers in emerging and developed mobile markets, and additional Twitter programs tailored to local markets where VimpelCom operates.

VimpelCom operations will be able to utilize the Twitter mobile portfolio of services aimed at emerging markets, including Twitter SMS and Twitter USSD designed to on-board first-time m-data users and Twitter Access that will drive customer engagement and stimulate mobile internet usage at no data cost to VimpelCom customers.

The partnership will also see tailored programs allowing VimpelCom operations to have their own Twitter timelines and engage directly with local customers even without a Twitter account. They will also use customized Twitter support for local and international social, sports or cultural events.

Through Twitter's direct messaging service, VimpelCom will re-define customer care and turn traditional customer service into customer engagement. VimpelCom customers will be able to receive essential account, service and promotional information by simply sending direct messages to their local VimpelCom operation on Twitter.

Twitter is the largest public real-time social network with 284 Million active users per month, 80% of whom post from their mobile devices. With over 3.5 billion Tweets sent every week, there is no other service that is simultaneously public, real-time, conversational and widely distributed.

Commenting on the announcement Mikhail Gerchuk, VimpelCom's Group Chief Commercial Officer, said: "Social networks have become an essential part of our customer life and VimpelCom aims to provide the best mobile internet customer experience by partnering with leading internet companies. Our partnership with Twitter, one of the world leaders in social network services, will offer our customers new reasons to use internet on their mobiles every day and it will re-define customer service using world-class customer support via Twitter".

"We are happy to share our knowledge in social networking with VimpelCom," said Jana Messerschmidt, Vice President, Global BD & Platform, Twitter, Inc. "Together we can make information breaking around the world accessible for users. This partnership will help VimpelCom connect its users to the content on the Internet that matters most to them".

Mobilink Pakistan is the first VimpelCom operating company to launch Twitter mobile services under this partnership. VimpelCom will expand the service to its other operations.

The agreement is a part of VimpelCom's consistent strategy of providing its customers with the best mobile internet experience, complementing its current partnerships with Google Play and Windows Phone store to allow VimpelCom smartphone customers using their mobile accounts to pay for digital content, with Opera Software to deliver better mobile web browsing and with WhatsApp and Wikimedia to increase customer engagement and stimulate use of the mobile internet.