OREANDA-NEWS. Toyo Tire & Rubber Co., Ltd. announces that U.S. tire sales subsidiary Nitto Tire U.S.A. Inc. will exhibit at SEMA Show 2014 in Las Vegas, Nevada over four days from Tuesday, Nov. 5 through Friday, Nov. 7.

On mainly display at this year's NTU booth will be the Exo Grappler AWT, an all-weather pickup truck & SUV tire that went on sale in North America from this autumn, and the new Terra Grappler G2, the next-generation Terra Grappler all-terrain tire. The Nitto Grappler series features highly aesthetic tire treads and dual sidewall designs. NTU will showcase Nitto's distinctive tires tailored to user needs to SEMA Show attendees from around the world who have a passionate interest in customized cars.

NTU will also be ratcheting up its "Live from SEMA" wall-to-wall coverage of the event. Users will be able to access the enhanced "Live from SEMA" website to search using hashtags for uploaded photos and video by social media type, product or brand. Moreover, content uploaded to the website each show day will be organized into the site's Articles section, thus enabling easy browsing by users based on time sequence.

For NTU, the SEMA show is not merely a one-way brand appeal, but rather, bidirectional communication which, through the pursuit of new social media possibilities, will unite motor enthusiasts and boost the level of SEMA Show excitement.

The "Live from SEMA" website will be up and running from Tuesday, October 28 U.S. time, one week prior to the start of SEMA Show. Nitto booth activity will be continuously updated on the company's social media sites.