OREANDA-NEWS. Toyo Tire & Rubber Co., Ltd. Toyo Tire & Rubber Co., Ltd. announces that U.S. tire sales subsidiary Toyo Tire U.S.A. Corp. will exhibit at SEMA Show 2014, held in Nevada, Las Vegas over four days from Tuesday, November 5 to Friday, November 7.

As it did last year, TTC will occupy three major areas within the venue, giving the company an overwhelming platform from which to showcase the Toyo Tires world view. The booth will also feature a commemorative logo to convey the 70th anniversary of the company's founding in August of next year and to express the company's appreciation to the many attendees throughout the world visiting the show.

The "Loki" racing machine of TTC-sponsored off-road racer BJ Baldwin, which is currently undergoing a tune up, will be on display. The car will be equipped with Toyo's new Open Country R/T tire, and a huge video screen set up at the front of the vehicle will appeal to visitors by delivering impactful footage that re-creates the company' superior ground-covering performance of Toyo's tires.

Toyo Tires Treadpass made its debut at last year's show. Toyo will occupy this entire giant corridor with a display some 30 custom cars from a broad range of categories, all equipped with Toyo tires.

In order to provide welcome relief to the weary visitors trekking through the mammoth SEMA Show venue, which encompasses an area equal to seven Tokyo Domes, Toyo Tires Treadpass will offer a unique zone featuring an oxygen bar and massage therapy that is sure to the delight many attendees.