OREANDA-NEWS. October 29, 2014. McKesson Corporation and Health Mart® are featuring solutions designed to help community pharmacies deliver better patient care and sustain growth at the 116th Annual Convention and Trade Exposition of the National Community Pharmacists Association (NCPA).

Health Mart is showcasing a variety of new resources and programs to help pharmacies improve medication-related health outcomes and gain access to preferred networks, bring new patients to their stores through local marketing solutions, and add new services for additional revenue, such as Health Mart Specialty Solutions. Today, more than 3,540 independent pharmacy owners have joined Health Mart to take advantage of the franchise’s flexible solutions aimed at helping them level the playing field while enabling them to run their businesses their way.

“Like the NCPA, Health Mart is committed to the ongoing growth and success of independent pharmacies,” said Tony Willoughby, Health Mart’s chief pharmacist. “Health Mart is focused on helping pharmacies get the credit they deserve for improving adherence and patient outcomes to gain access to preferred networks. By providing robust local marketing solutions and support, Health Mart pharmacies are positioned to attract patients who are displaced by network changes.”

Improving Clinical Performance to Gain Access to Preferred Networks
Measuring and Understanding Clinical Performance: Health Mart is proud to provide its member pharmacies access to EQuIPP™, an online platform that makes pharmacy performance data available to health plans and community pharmacy organizations. Health Mart stores can review their own unique performance data, compare to benchmarks, and identify areas for improvement in patient care and clinical outcomes.

Improving Clinical Performance: With its focus on helping pharmacies implement changes and get faster results, Health Mart kicked off its second series of Health Mart Town Hall meetings, Pharmacy Quality Measures: Action Steps for Improvement, which are being held in 108 cities across the country through early 2015. The Town Hall speakers, who are practicing independent pharmacists, review the five medication-related CMS Part D Star Rating quality measures and walk participants through real-world case studies of Health Mart stores that have improved their performance. Attendees will also leave the CE session with an action plan to improve quality measures specific to their pharmacy. Health Mart invites all pharmacy owners, pharmacists and technicians, including non-members, to register for the Town Hall Meetings at www.healthmartevents.com.

Bringing New Patients to Health Mart and Retaining Current Customers
Medicare Part D Enrollment Consultations: With open enrollment underway, Health Mart is offering its members consultative resources to help them educate patients on choosing the most cost-effective Medicare Part D plan that’s right for them. Owners can choose from a variety of customizable promotional tools and receive extra matching funds for their selections. Health Mart members also obtain discounted pricing on the iMedicare plan comparison tool, an iPad app or online tool that can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.

Local Marketing Support: Health Mart’s easy-to-use and comprehensive marketing portal gives pharmacies the flexibility to promote their pharmacy their way. Using Health Mart’s online Marketing Hub, owners can order time-saving integrated campaigns or select from a catalog of more than 200 traditional, digital and social media marketing tools to promote their unique offerings and distinct strengths in the community they serve. Stores also have access to a live marketing support coordinator, best practices and ideas from other successful pharmacies. Health Mart recently launched other new marketing tools and even more flexible options for matching funds, including vehicle wraps, event rental kits, promotional items, and more than 100 new customizable templates and campaigns.

Additional Health Mart Advertising: Currently, the 2014 Health Mart Healthy Living Tour, a nationwide bus tour, continues to stop at communities across the U.S, providing health education and free health screenings to help identify people at risk for a variety of health conditions that can be better managed with the help of a pharmacist. Additionally, Health Mart’s fall radio advertising campaign to attract new customers and drive revenues continues, with commercials airing on more than 1,000 stations to cover all Health Mart locations.

Expand Services for Additional Revenue
Health Mart Specialty Solutions: To help independent pharmacies compete in the specialty market, Health Mart is partnering with Diplomat, a nationally recognized specialty pharmacy. Health Mart Specialty Solutions enables independent pharmacies to provide patients with comprehensive specialty services, streamline specialty access and reimbursement services, and build relationships with prescribers.

Supporting Expansion into LTC and Infusion: McKesson understands the business of alternate site pharmacy — including long-term care, infusion and specialty — and offers support to community pharmacies looking to grow. McKesson Alternate Site PharmacySM offers a wide range of solutions, including exclusive products and additional savings, to help customers achieve increased profitability, improved efficiency, and business growth (visit www.McKessonAlternateSiteRx.com to learn more). For the second year, McKesson is sponsoring the NCPA Long-Term Care Reception on Tuesday, October 21, and encourages onsite attendees to attend and learn more about McKesson’s alternate site pharmacy solutions.

Investing in the Future of Community Pharmacy
Supporting Pharmacy Ownership:McKesson’s RxOwnership® program is dedicated to providing independent pharmacy owners, prospective owners and pharmacy students with tools to help them map out their future. For the sixth year, McKesson is also sponsoring the Future Pharmacists Network Reception on Saturday, October 18th. The Future Pharmacists Network event is designed to give NCPA student members the opportunity to connect with peers and experienced ownership advisors to learn about pharmacy ownership and help them with their future pharmacy goals.

Optimizing Pharmacy Management with Technology
Pharmaserv® Pharmacy-Management System: McKesson Pharmacy Systems and Automation (MPS&A) will showcase the latest release of its Pharmaserv pharmacy-management system, which features significant improvements throughout the entire system and new features, including:

Enhanced appearance and functionality

New adherence program solutions

Improved support for McKesson Generics Rebate Program

Simplified billing and accounts receivable

Adherence Performance Solution: MPS&A is showcasing its new Adherence Performance Solution at NCPA. This latest service offering from MPS&A provides pharmacies with an adherence rating similar to the CMS Star Ratings provided to health plans. The solution provides actionable ways for a pharmacy to improve their performance by identifying non-adherent patients who should be included in adherence outreach. Pharmacies are also able to identify the number of patients needed to improve their adherence rating.

SecureHIPAA: MPS&A is also launching its new ANX SecureHIPAA program. With security breaches occurring more frequently across all industries, protecting patients’ health information is more important than ever. SecureHIPAA protects pharmacies against costly security breaches by reducing their risk of experiencing a security breach. The program identifies security gaps on behalf of the pharmacy and provides information on how owners can protect themselves further.

About Health Mart
Health Mart has more than 3,400 locally owned community pharmacies across all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, and how to take advantage of lower-cost medication options. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients’ other healthcare providers, to help them manage and improve patients’ health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is an affiliate of McKesson Corporation. To find a locally owned Health Mart pharmacy near you, visit www.healthmart.com, where you will also find comprehensive online health and wellness information.