OREANDA-NEWS. October 28, 2014. Norilsk Nickel takes part in XII annual Donors Forum conference. Donors Forum is a key event in the field of charity, a leading expert tribune to discuss the most important philanthropic trends and events in Russia and worldwide.

This year talks revolve around Values and Motives behind Modern Charity: Development Perspectives. Values and motivation are rarely talked about by a large audience despite the fact that it is values that direct the fund's activities and, when broadcast appropriately, lead to desirable results and positive social shifts.

"Norilsk Nickel is a company, that has been active in social welfare projects for many years. It is extremely important that this area continues moving forward, updating itself and, as in corporate enterprise, the efficiency of programs and projects continued improving. A tight team of like minds that share common values is a prerequisite for this. Today's discussion offers a unique chance for each of the participants to answer the underlying question: What leads me to do this? - that is, name the values and motives that are the cornerstone of all charity, said Larisa Zelkova, Deputy CEO for Social Policy and Public Relations, MMC Norilsk Nickel.

Norilsk Nickel won the OBJECTive Charirty photography contest held during the conference.
Norilsk Nickel is a general partner of the conference.