OREANDA-NEWS. Malaysia Airlines' frequent flyer programme, Enrich today launched its new Enrich 'Government of Malaysia' loyalty card exclusively for Government staff.

Bearing the Government emblem, the special Enrich 'Government of Malaysia' card looks to provide members with even more rewards and recognition over and above the normal Enrich cards.

Enrich 'Government of Malaysia' card allows government staff to enjoy enhanced travel benefits and privileges. Members will be able to earn and redeem accrued mileage to their destination of choice on Malaysia Airlines, oneworld member airlines and Enrich partner airlines.

Enrich reward system is based on the level of membership. With regular travel on Malaysia Airlines, Enrich 'Government of Malaysia' card holders' will have greater access to Malaysia Airlines' on-ground/ in-flight facilities and entitlement for flight of choice as well as booking priority. Members will receive Enrich Blue card inclusive of 1000 Enrich miles, followed by Enrich Gold and ultimately Enrich Platinum.

Enrich is committed to work closely with its partners in offering unbeatable promotions for civil servants to gain from. Over and above the usual Enrich privileges, exclusive benefits await card holders such as below:

Extra miles upon enrolment

25% discount for the Golden Lounge Privilege Program

Discounted miles on ENRICH & Golden Lounge voucher

Fast qualification to elite tier

Speaking at the launch, Malaysia Airlines' Group CEO Ahmad Jauhari Yahya said, "More than just bringing people from one destination to another, Malaysia Airlines' products and services reflect our dedication and appreciation towards our guests who continuously choose Malaysia Airlines as their preferred carrier."

"That being said, we've recently introduced some initiatives for our guests; MHGourmet for Economy Class whereby one can upgrade their meals for a fee and On-Air celebration, where we make celebrating special occasions onboard, possible-we hope that our new Enrich members can benefit from some of our enhanced services."

"With Enrich 'Government of Malaysia', this is our way to show our appreciation to our biggest corporate client for their unrelenting support," he added.

The event was officiated by the Chief Secretary to the Government, YBhg Tan Sri Dr. Ali Hamsa.