Further Mercedes-Benz Compact Car Models to be Localized in China
OREANDA-NEWS. Daimler AG and its Chinese partner BAIC Motor Corporation
today signed an agreement on the localization of further Mercedes-Benz
compact car models beyond the GLA-Class at Beijing Benz Automotive Co.,
Ltd. (BBAC), the production joint venture of Daimler and BAIC Motor. The
official signing took place with Hubertus Troska, Member of the Board
of Management of Daimler AG responsible for China, and Xu Heyi, Chairman
of the BAIC Group and its car division BAIC Motor.
The agreement
will help Daimler strategically strengthen its local footprint, and
shows the company's strong commitment to China and its strategic
partner, BAIC. Daimler and BAIC Motor will invest a total of
approximately EUR 4 billion in their joint venture BBAC by 2015,
including today's pledge of EUR 1 billion for the localization of
additional Mercedes-Benz compact car models.
The existing
production capacities at BBAC for the C-Class, the all-new
long-wheelbase version of which started rolling of the production lines
just this July, the long-wheelbase E-Class, and the GLK-Class will be
more than doubled to over 200,000 units per annum in 2015. The GLA-Class
compact SUV will go into production as Mercedes-Benz's first locally
produced compact car model early next year. It will be produced at
BBAC's brand-new compact car site, whose cornerstone was laid in
September 2012.
Daimler is one of the most successful automotive
groups worldwide, and the BAIC Group, China's fifth-largest automotive
group, is listed in the Fortune Global 500 ranking of the world's
largest companies, with more than 2 million vehicles delivered in 2013.
The two companies teamed up in 2003 for a long-term strategic
partnership involving significant and continuous investments in China's
automotive industry. Daimler further strengthened the partnership just
one decade later, holding a 12 percent stake in BAIC Motor since
November 2013.
Among the partnership's key joint ventures is
BBAC, which has produced Mercedes-Benz cars since 2006 and engines since
2013. The Mercedes-Benz 4- and 6-cylinder engines produced at BBAC's
engine plant are used in both locally produced cars from BBAC and vans
built by Daimler's local joint venture Fujian Benz Automotive Co., Ltd.
(FBAC). The production line was designed with flexibility in mind, with
an annual capacity of 250,000 units for the first phase.
A new
BBAC R&D site became fully operational this July, and as the largest
of Daimler's joint venture R&D centres in the world provides
component and vehicle testing while supporting all production tests as
well as future localization.
Another strategic component of the
partnership between Daimler and BAIC is Beijing Mercedes-Benz Sales
Service Co., Ltd. (BMBS). This company became operational in March 2013,
unifying and managing all sales and after-sales activities for imported
and locally produced Mercedes-Benz cars under one roof. The
establishment of the joint venture is a key milestone for the
sustainable growth of Mercedes-Benz in China, where the company
delivered 218,045 Mercedes-Benz cars in 2013 alone, an increase of 11%
over the previous year. BMBS picked up the pace even more in 2014, with
sales up to September reaching 203,485 units, a 30.5% year-on-year
increase.
These sales figures were strongly supported by Daimler
Financial Services (DFS), which has provided automotive financing in
China through Mercedes-Benz Auto Finance China since 2005. Established
in 2012, Mercedes-Benz Leasing Co. Ltd. added leasing services to the
product portfolio. One out of five Mercedes-Benz vehicles in China is
financed by Daimler.
Daimler and BAIC's partnership extends
beyond passenger cars. Jointly manufactured medium- and heavy-duty
trucks have been rolling off the production lines of Beijing Foton
Daimler Automotive Co. Ltd. (BFDA) since mid-2012. In 2013, the joint
venture sold 103,300 Auman branded trucks.
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