OREANDA-NEWS. Westside, one of India's largest and fastest growing chains of retail stores, today announced the launch of private label teen fashion brand, Y&F - Young and Free. Targeted at trendy and fashion conscious teens, Y&F focuses on helping the younger generation appreciate their individuality and become future trendsetters. The attractive range features styles and trends which match the quirky personalities of Gen Next.

Drawing inspiration from the latest trends for the chic fashionista, the collection includes a wide offering of dresses, tops and skirts, in peppy colours and fun and flirty styles to make youngsters look and feel their best.

The collection encourages the hip street character of teen boys to explore the grunge trend with funky styles, edgy graphic tees, casual shirts, denim washes, henleys, hoodies and more.

The new label exclusively caters to the demands of the ever experimenting youth and inspires them to create their own fashion statement. Y&F will be available from October 10, 2014, at select Westside outlets.