OREANDA-NEWS. Aeroflot and Travelport, a leading travel commerce platform providing distribution, technology, payment and other solutions for global travel and tourism industry, signed up for the Rich Content and Branding solution.

Thus Aeroflot is the first airline in Russia and CIS to use the advantages of Travelport's innovative new offering, which is a key component of the newest Travelport Merchandising Platform.

Rich Content and Branding gives Aeroflot an opportunity to present the full value and scope of its products to Travelport connected travel agents. It allows to manage the flights, fare families and additional services of the airline as everything is presented across travel agency screens. It can also help agents to satisfy the demands of travelers by illustrations, conventional symbols and other visuals.

Since the release the product has received the significant recognition in the industry: over 50 airlines have now signed up to participate including such leading carriers as Delta, British Airways, United Airlines, EasyJEt, Iberia, etc.

Aeroflot is the most high-tech airline in the national aviation industry. The leading Russian carrier is awarded with prestigious prizes for innovative products introduction and development. Due to the introduction of advanced IT-technologies in all spheres of its activities Aeroflot managed to significantly improve the quality of service and to achieve wide international recognition.

The Rich Content and Branding solution will also help to satisfy growing customer needs, who expect from Aeroflot and travel agents enhanced offerings and modern service.