OREANDA-NEWS. The plenary session at the IT Leader Forum will include presentations by Kjell Nordström and Jonas Ridderstråle, famous professors at the Stockholm School of Economics, ranked among the top 5 most popular business gurus of today and authors of the bestsellers Funky Business and Re-energizing the Corporation.

Dr. Nordström and Dr. Ridderstråle will tell attendees how to arrange efficient internal communications in order to run a more self-organizing and viable enterprise and maximize benefit from existing capabilities despite economic turbulence. The key message of their presentation concerns re-inventing the whole business management paradigm and methods for obtaining new competitive advantages.

"At the core of a market economy we find change. In today's turbulent business world, competitive advantages have a lot more in common with ice cubes than diamonds. Do nothing or the wrong thing, and in an instant you are left with wet sand. At the IT Leader Forum we will move on to outlining how the most innovative companies are re-inventing strategy, management and leadership. A special emphasis will be put on how IT enables this transition," said Jonas Ridderstråle, one of the keynote speakers at the IT Leader Forum.

The IT Leader Forum will be held on October 14 at the Swissotel Conference Center in Moscow (Russia) and will be moderated by Maxim Kashulinsky, Director General, Slon.ru business portal.

Key speakers of the IT Leader Forum: Andrey Batalov, Director of Department for IT Development in Regions and the CIS, VimpelCom; Kirill Kibalko, Deputy Director for IT, Home Credit Bank; Kirill Soloveychik, Director General, Lenpoligraphmash Holding; Boris Bobrovnikov, Director General, CROC; Darren Thomson, Vice President and Head of EMEA Marketing, Symantec; Alexander Smirnov, Head of Operations with Financial Sector in Russia and the CIS, Polycom; and other market experts.