Opel Mokka Improves Position in Its Segment in Russian Market
OREANDA-NEWS. By the results of the first eight months of 2014 sales of subcompact crossover Opel Mokka in Russia were 12.8 thousand cars - it is more by 27.2% than a year before. Thus, this model shows the highest growth in sales in the SUV market, according to the study of "AUTOSTAT" agency.
"In May and August of 2014 Opel Mokka ranked the third place in its segment after the Lada 4x4 and Chevrolet Niva. We expect to hold this position", - PR-manager of Opel, Nazeli Atabekova, informed the agency "AUTOSTAT". - "We have a very good offer for Opel Mokka, a wide range of engines, and we hope that the program of scrapping will help to support the sale of this vehicle. "
At the same time, Opel appreciates the potential of the compact crossover segment in the Russian market. "Segment of compact crossovers is growing, and more and more models appear on it, it turns out that demand creates supply, and vice versa", - says Nazeli Atabekova. - In Russia, a very low quality of the roads and people prefer traditionally SUVs. Also, buyers are trying to find a capacious car, and if the Europeans in this case, prefer estate cars, Russian consumers are choosing SUVs. Moreover, today the vehicle fuel economy is important, but it is not a major factor in selecting, as well as tax on the vehicle.
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