OREANDA-NEWS.  October 07, 2014. For the increasing illegal activities of infringing TISCO trademark and counterfeiting goods with TISCO logo in recent years, TISCO continuously strengthens its measures to crack down on fake products, safeguards its rights and interests and maintain market order, at the same time pays attention to the establishment of the direct marketing channel and protection of the victimized customers and companies from being harmed again by the counterfeit and shoddy products.

Especially since the beginning of this year, TISCO innovatively combines the cracking down on fake products and safeguarding its rights and interests with the widening of the marketing channels, guides the customers whose rights and interests have been damaged to sign sales and purchase contracts directly with TISCO and makes them the loyal customers of TISCO.
   
TISCO has a good reputation in the stainless steel industry for a long time, its products have sold well in the markets at home and abroad. But at the same time, lots of illegal activities of infringing TISCO trademark and counterfeiting goods with TISCO logo appear on the market, which seriously affects TISCO’s reputation and the rights and interests of the customers. TISCO makes public announcement of the information about the cracking down on the fake products and safeguarding the interests and rights, closely cooperates with the victimized customers to collect the evidences, provides quality certificates enquiry service for them and assists the public security organs to make the investigations, all these make remarkable achievements and solidify TISCO’s products position on the market.
 
Let’s look at the victimized customers and dealers of the fake products, they are numerous, distribute in wide range of industries, their marketing channels are highly fragmented. Among them, many customers and dealers lack the ability and means to check the authenticity of the products. Some of them are not willing to take time and efforts to solve the problems through a legal process. Brand Management Section of TISCO Sales and Marketing Department focuses on the reform of the sales and marketing to promote the value-creating ability, innovatively combines the cracking down on fake products and safeguarding its rights and interests with the widening of the marketing channels, actively guides the victimized customers to maintain their own rights and interests by close cooperation with TISCO and solving it through a legal process, at the same time, TISCO signs rights protection agreement with the victimized customers, finds what they need, and introduces them to the Sales and Marketing Department, and then establish closer relationship with them and gradually make them the valuable and loyal customers of TISCO.
   
A related official of TISCO Sales and Marketing Department said, facing the new situation, TISCO would pay much more attention to the brand maintenance, strengthen the customer service, guide the customer to maintain their rights and interests together with TISCO, cooperate with the authorities concerned of the government to crack down on the illegal activities that disrupt market order, infringe the rights of TISCO and TISCO’s customers. At the same time, TISCO would answer the customers’ consulting timely, objectively and exactly by its advantage of marketing network, guide the customers to purchase TISCO products through proper channels.