OREANDA-NEWS. October 02, 2014. According to the results of the analytical agency Markswebb Rank & Report’s annual survey, Sberank’s website is the most efficient among Russian banks.

The research identified two aspects of the site’s efficiency: the efficiency of selling the Bank’s products and the efficiency of supporting existing clients. The first aspect is about the ability of the Bank’s clients to do the following on the Bank’s website: choose a bankcard, learn about the conditions and come to a decision, and order a product online or learn the procedure for making a purchase. The second aspect is about opportunities for the Bank’s clients to use the website to find answers to questions about using products, sign up for additional services, and complete other tasks.

Sberbank launched a new site in February 2014. Earlier, Sberbank took the silver prize at the prestigious W3 Awards held under the auspices of AIVA (Academy of Interactive and Visual Arts) and Behance. The W? Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites. The award is considered one of the authoritative international awards in the industry by major creative agencies, international companies and web designers.