OREANDA-NEWS. September 30, 2014. Mr. D. Sen has assumed charge as Director (Planning & Business Development), Indian Oil Corporation Limited, the leading Indian Oil and Gas Company in the Fortune 'Global 500' listing. Mr. Sen served as Executive Director I/c (Lubes) at IndianOil’s Marketing Division Headquarters in his last assignment. Mr. Sen is also the Chairman of IOC Middle East, a wholly owned subsidiary of IndianOil involved in lubes business in the Middle East.

During his tenure as ED I/c (Lubes), Mr. Sen led the lubes vertical to scale new heights in marketing of SERVO lubricants by achieving an all time high market share both in Industrial as well as Automotive segments amidst fierce competition from global majors. Besides repositioning the SERVO brand through launching of synthetic range of SERVO Automotive lubricants, Mr. Sen is also credited with expanding the reach of Servo lubricants in rural areas by setting up “Grameen Servo Stockist”, a first of its kind in the industry.

A Bachelor in Mechanical Engineering from Jadavpur University with one year advanced course in Lubes and Fuels from IIP Dehradun, Mr. Sen earlier served as State Head of Bihar & Jharkhand as well as West Bengal State Offices of IndianOil and has over 35 years of experience in all aspects of Petroleum Products marketing including brand building, new product launches, customer segmentation, niche marketing etc. in India as well as abroad.

IndianOil is India's Flagship Energy Major. Its business straddles across the entire hydrocarbon value chain - from refining, pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas, marketing of natural gas and petrochemicals. IndianOil has been meeting nation's energy demands for over half a century. With a corporate vision to be the Energy of India, IndianOil closed the year 2013-14 with the income from operations at Rs. 4,73,210 crore and a net profit of Rs. 7,019 crore.