OREANDA-NEWS. September 23, 2014. Norvik Banka introduced its new business strategy to representatives from the business sector and the media.

The bank plans to become one of the leading technologically high-developed banks in Northern Europe. The bank’s new strategy is also reflected in its new identity. As of today, this change will be visible on the bank’s new webpage and mobile application; however, by the end of 2015 this change will also be implemented in all Norvik Banka branches and client service offices.

The new business strategy

The main strategic direction of the Norvik Banka will be the improvement of services through state-of-the-art solutions and technologies. Oliver Bramwell, the CEO of Norvik Banka, comments: “Norvik Banka has many clients with whom we have co-operated for many years. However, we want to further our achievements. Therefore, we plan to extend our client base by attracting the new generation, especially so-called “young professionals”, regardless of their geographic location. They need a bank that provides innovative solutions and service through various technological channels.

And that is exactly what we will offer.” During the meeting Norvik Banka introduced its innovative product, “Norvik \\$IM”, which has been developed in collaboration with the leading Latvian mobile communication provider Tele2. When abroad, this product allows for mobile communications at a much lower rate than standard roaming (more information on the product is available). We are also planning to introduce other modern banking solutions in the near future, which are designed to make our client’s daily lives easier and simpler. Next year it is planned to open the first, innovative Norvik Banka branch office.

It will include the latest achievements and solutions related to the Bank’s improved products and services. By the end of 2015 the design of Norvik Banka branches and client service offices will be updated to follow the unified style, new colours and the new image concept of the bank. The uniform of bank employees will also be changed to reflect the new style. The year 2015 will also see the introduction of Norvik Banka cash machines in the bank’s branches, on the street and in shops.

New visual identity

“The changes to the bank’s operations should be visible to all our clients and partners, which is why we have decided to update our visual identity,” Mr. Bramwell continues. Norvik Bank’s new identity is based on more vivid colours and simpler shapes. Its aim is to reflect the fundamental values of the bank and the availability of its services to all clients. The introduction of the bank’s new image will begin with the bank’s updated webpage - www.norvik.eu, which has been developed with the help of adaptive design technologies, as well as the improved mobile application.

The bank’s new webpage is available on all types of devices with any screen size. The most popular functions are displayed on the home page, but products and services are selected automatically. With regards to the foundations for Norvik Bank’s new identity, Mr. Bramwell emphasises: “The countries in Northern Europe have managed to create one of the world’s most successful economic models, which is based on values such as social solidarity, trust and joint support. We believe that these values will help pave the bank’s road to success also in Latvia. Our values are embodied in the new design, because every new beginning means great changes.”