AB InBev Survey Finds 30 Million Identifications Checked Daily
OREANDA-NEWS. Anheuser-Busch InBev released the results of their first international survey on attitudes toward the responsible serving and selling of alcohol beverages. The survey provides new data to highlight the importance of ongoing training and the opportunity to expand these efforts. Adults of legal drinking age in eight countries were asked about the impact that bartenders, waiters and store clerks have on encouraging responsible drinking.
The survey found that each day, more than 30 million people have their identification checked when they purchase alcohol beverages. Rather than feeling irritated or embarrassed, most consumers either don't mind or are flattered when asked to show identification. They're also receptive to tips from a server or seller about making responsible choices when drinking, such as eating food while enjoying a drink and taking a safe ride home.
The survey coincides with AB InBev's fifth annual Global Be(er) Responsible Day (GBRD). This year AB InBev will rally its 155,000 employees and various community and business partners around the world to focus on the influential role of servers and sellers of alcohol beverages in promoting responsible consumption.
As part of its efforts, AB InBev is working to significantly expand the reach of its server and seller training. As an example, the U.S. team is partnering with the National Restaurant Association to reinforce the importance of training. The company is launching an attempt at a GUINNESS WORLD RECORDS(tm) title for "Most Pledges Received for a Campaign" toward their goal of training 1 million servers globally by the end of 2014.
The survey, conducted by Brunswick Insight, polled adults of legal drinking age in eight countries - Argentina, Belgium, Brazil, China, Germany, Mexico, U.K. and the U.S. It asked about the prevalence of checking identification and the attitudes toward responsible serving and selling of alcohol beverages. Survey highlights:
- Every day, more than 30 million adults across these markets have their identification checked when they purchase alcohol beverages.
- On average, identification is checked 30 times a year.
- Most consumers either don't mind (39%) or are flattered (15%) when asked to show identification.
- Men are 30% more likely than women to be asked to show identification.
- More than one in three adults across the globe (36%) want responsible drinking tips from servers and sellers.
- Almost half of adults (45%) are open to suggestions about getting a safe ride home.
- Shakira is ranked the world's most popular celebrity designated driver (23%), followed closely by Kate Middleton (22%) who was voted the second most popular.
The results reinforce AB InBev's efforts to educate servers and sellers, which builds a culture of responsible drinking and helps to prevent the harmful use of alcohol.
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