OREANDA-NEWS. September 18, 2014. TNS Russia started measuring the audience of CTC Love federal channel within its nationwide TV Index panel starting from September.

For the first week of September, CTC Love reached 0.8% of its All 11-34 target audience.

Yuliana Slashcheva, Chief Executive Officer of CTC Media, said, “As we started to measure the audience of CTC Love, we increased our consolidated market share, which is one of our strategic goals. Our new channel demonstrated very strong performance—approximately 0.6% of its target audience—from week one. СТС Love became a Top 20 channel in its target audience from week one, which is an outstanding achievement. Another important factor is that we launched the new channel very quickly, with the first audience measurements available just 9 months after we decided to start this project. I am very happy with the whole project team and their outstanding success. We also were able to develop the distribution network of СТС Love very quickly, with the new channel now available in the maximum access packages of all the leading operators. Our Everest sales house did a great job starting to sell the inventory even before the measurements started, and CTC Love should generate the revenue of approximately \\$1 million by the end of this year.”

CTC Media made the decision to launch СТС Love in late 2013. The new channel started broadcasting to subscribers of cable and satellite networks in April 2014 and became a part of TNS measurement panel in September 2014.

Its technical penetration in Russia reached 38% as of early September. The channel covers more than 45% of households in St. Petersburg and 37% of households in Moscow.

Chief Content Officer of CTC Media Vyacheslav Murugov said, “Early performance of СТС Love indicates that our new channel has the best possible structure for its target audience. We chose the right name and design, and established an attractive brand. As the result, our brand new channel showed a great target audience share right from the start. I should also note that successful launch of CTC Love brings us closer to our strategic goal of covering all the most important audiences for our advertisers. CTC is family-oriented, Peretz targets male audience, while Domashny focuses on women with kids. Now TNS measurement panel includes another CTC Media channel focused on young adults with the core audience of young women.”

The target audience of CTC Love is All 11-34. The core audience is women aged 18 to 25, who are the key consumers of content about love and relationships.