OREANDA-NEWS. September 18, 2014. The Korea International Steel & Nonferrous Metal Industry Expo (KISNON) 2014 is only 20 days away.

KISNON 2014, which will be the focus of the Korean steel industry`s attention for the forthcoming weeks, will be held from September 24 to 27 at Halls 2 and 3 in KINTEX, Ilsan. Celebrating its 3rd anniversary this year, KISNON is hosted by the Korea Iron and Steel Association and sponsored by the Ministry of Trade, Industry and Energy.

POSCO will have the greatest presence of any participant at KISNON 2014 with 120 booths out of 900. It is set to emphasize solution marketing in a bid to avoid the over-reliance of previous exhibitions on merely listing products. The intention is to further publicize POSCO in association with clients by introducing products developed through solution marketing activities, as well as actual cases of success. This will promote POSCO`s solution marketing activities while also increasing the opportunities to find potential clients by attracting the interest and participation of those in Korea.

The exhibition will consist of 7 zones, including electric, electronic and automobile sectors, timber, energy, shipbuilding, steel building materials, STS and new materials (magnesium and secondary batteries). Each zone will be positioned in a circular form extending around the center. Exhibits of each zone will fill up the hall from the center to the edges and they will be divided into levels based on the portion of solution marketing activities.

Moreover, a meeting space as well as reception desk for solution marketing will be set up at the last part of the booths` traffic line to provide the opportunity for clients to conduct meetings with relevant POSCO staff on the spot. Thus, all clients who visit POSCO`s booths will be able to personally see the exhibits, which represent the results of solution marketing. Not only that, but clients will also be able to immediately fill out the forms distributed in advance and submit them to POSCO with their concerns and questions. This will enable POSCO to help solve the problems facing its clients more conveniently and quickly.

Chairman Oh-joon Kwon will visit the booths of major participants of KISNON 2014 after cutting the tape as the chair of the Korea Iron and Steel Association on the first day of the event.

POSCO will also hold the `Global EVI Forum` in Songdo, Incheon from October 27 to 29, held as part of its proactive pursuit of ways to promote its solution marketing among global clients.