UIA Upgrades Buy on Board Meal Concept
OREANDA-NEWS. September 10, 2014. Ukraine International Airlines upgrades the Buy on Board meal concept. Effective August 20, 2014, UIA passengers will be offered hot meals and extensive selection of sandwiches and desserts on board.
UIA constantly works upon upgrading passenger service. Thus, Economy Class passengers will be provided with the opportunity not only to enjoy reasonably priced snacks, sandwiches, soups, alcoholic and soft drinks, but also to order a three course meal including a salad, a hot meal, a dessert plus a drink of the passenger’s choice.
The sandwich and dessert menus have also been upgraded with the dessert of the day and a vegetarian Caprese sandwich. We believe every passenger will find a course to suit his fancy. All courses are cooked to original Do&Co Gourmet recipes.
Today the Buy on Board meal concept is introduced on international scheduled flights from 90 to 185 minutes. In September 2014 the concept will be introduced on longer flights. Complimentary in-flight meals are still available in Business class as well as on long-haul flights.
“We are constantly studying current best practices among Europe’s leading carriers and monitor the international aviation market trends, – noted Anton Borysyuk, UIA Vice President Services and Logistics. – Ukraine International is actively preparing for major changes in Ukrainian aviation related to the country`s accession to the EU’s Common Aviation Area, scheduled to happen as early as summer 2015. The latest market trends reveal that 45% of European passengers today choose low-cost carriers that offer optional services, such as onboard meals, at an extra charge. Following this trend, we gradually introduce the new Buy on Board meal concept, enabling UIA to offer passengers flexible ticket rates and to provide them with the opportunity to choose and pay for the in-flight service mix that suits them best”.
Ukraine International plans to introduce the Preordered Meal service offering UIA guests to personally select their on-board breakfast, lunch or dinner menu; and make their trips with Ukraine International even more enjoyable.
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