OREANDA-NEWS. Tata Motors today announced the launch of its passenger vehicle range in Algeria. The range includes the Tata Indica and Tata Vista from the hatchback range, and the Tata Indigo and Tata Manza from the sedans.The company has appointed SPA Elsecom for distribution and marketing of the Tata passenger vehicles in Algeria. The new range is now available in dealerships for sale.

Mr. Johnny Oommen, Head, International Business, Passenger Cars unveiling the Tata Manza along with Mr. Abderrahmane Achaibou, President of Elsecom at the launch ceremony. Tata Motors has entered the Algeria market with range of passenger cars

Speaking on the introduction of these passenger cars in Algeria, Mr. Johnny Oommen, Head- International Business, Passenger Vehicle Business Unit, Tata Motors, said, "We are delighted to enter Algeria, which promises to be an important market for us. Our entry into Algeria is aligned to the Company's Horizonext strategy, with an objective to provide the best customer experience - from the best vehicle experience to superlative purchase experience and after-market service support.We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and willhelp us reach a wide customer-base."

Tata Motors in association with SPA Elsecom has setup dealerships at Algiers and Oran, with further plans underway to establish 10 additionalsales and service centers,to cover important regions, by the end of this year.

The range being introduced is a perfect combination of modern aesthetics and sound suspension, skillfully designed to provide customers with best-in-class vehicle experience. They are all equipped with safety features of ABS and dual airbags and a host of comfort and convenience features.

The Vista and Manza offer best-in-class warranty of 5 years/100,000 km. Customer-centric initiatives for an enriched experience include 24-hours parts guarantee and5-year free roadside assistance.

Tata Motors began its international journey in 1961 and today the company has presence in various countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. Algeria has been ear-marked as a focus market in the Tata Motors global strategy.