OREANDA-NEWS. August 26, 2014. Aviva announces the appointment of Adam Kornick as Global Analytics Director. He will report to Maurice Tulloch, Chairman, Global General Insurance and Chief Executive Officer, UK & Ireland General Insurance.

Adam joins from Progressive Insurance, a leading provider of car insurance in the US, where he was Vice President, Big Data and Analytics.  He worked at Progressive for 10 years and his role was to use advanced computer technology to identify market trends and improve risk-based pricing, online advertising and claims analytics to predict and manage fraud.

Adam will play a leading role analysing data to understand the needs of customers and deliver Aviva’s Digital First strategy.

Maurice Tulloch, Chief Executive Officer, Aviva UK&I General insurance, said: “I am delighted that Adam is joining Aviva. He comes from a business that is regarded by many as being the best in the industry at analytics, and he will be an exceptional addition to our business. The UK has one of the most competitive insurance markets in the world and the use of big data and analytics will help us better utilise the data we already gather to continue improving the service and products we offer our customers.”

Adam Kornick added: “I was determined to join Aviva after being impressed by its commitment to improve underwriting, pricing and claims with predictive analytics. Aviva’s investment in digital and analytics will generate a wealth of data to identify developing trends, better understand the needs of our customers and improve the efficiency of our business by combating fraud. I am proud to be joining a very talented senior management team and I can’t wait to get started.”