OREANDA-NEWS. Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organization, today announced the recent completion of significant enhancements to a series of mobile applications developed on behalf of Avis Car Rental and Budget Car Rental. The upgraded mobile applications provide customers of the car rental companies with innovative new functionality, including synchronized pricing across channels (e.g., mobile, social, office location) to reflect customized preferences and insurance options, and more available ancillary products for in-app selection.

The upgraded Avis Car Rental and Budget Car Rental mobile applications process coupons and account for frequent traveler program surcharges, insurance and other add-ons, to help customers understand the total cost of their rental. They also allow customers to select additional ancillary products they would like incorporated into their reservation, including Loss Damage Waiver protection, Additional Liability Coverage, Satellite Radioand Roadside Assistance, beyond the previously available GPS and child safety seats options.

"Being a leader in mobile services to car rental customers is an important objective for us as we look to profitably accelerate our growth, while at the same time enhance the customer experience we provide. The work TCS has done over the last several months - on time, on budget and to scope - has been critical to our progress against this objective," said David Wyshner, Senior Executive Vice President and Chief Financial Officer for Avis Budget Group.

The new Avis and Budget mobile applications are currently available on the iOS and Android platforms. Additional features allow customers to make, modify or cancel a car reservation, view past rental details, find rental locations, select car preferences, and compare the existing and modified reservation data. Most recently, the Avis mobile application was also launched on the Microsoft Windows Phone and BlackBerry operating systems to provide additional options for Avis customers.

"In the new digital age, it is crucial for a company to build a seamless and total presence for customers across all channels," said Satya Ramaswamy, Global Head of Digital Enterprise, TCS. "We are thrilled that the new Avis Car Rental and Budget Car Rental mobile applications will not only enhance customer loyalty and brand affinity, but elevate the company's ability to meet the competition head-on."

"Enabling customers to manage all aspects of their car rental experience through the innovative use of digital technologies is a winning strategy that drives new channel business. Avis Car Rental and Budget Car Rental have raised the bar yet again in the car rental industry, leveraging digital in a big way and TCS is excited to be the technology partner in this endeavor", said S Sukanya, Vice President and Global Head of Travel, Transportation and Hospitality Unit, TCS.