OREANDA-NEWS. ITOCHU Corporation announced today that it has acquired exclusive import and Distribution Rights in the Japanese market for designer brands Les Hommes and Les Hommes Urban that originated in Belgium. Market release of the brands will start from the 2015 spring/summer season through SEPT HUIT CORPORATION.

The Les Hommes brand was established in 2002 by the designer duo Tom Notte and Bart Vandebosch, graduates of the Royal Academy of Fine Arts in Antwerp, Belgium. A major feature of the brand is the contrast of contradicting elements and the balanced fusion that results from the different approach to beauty of each designer, blending the modern with the classical, incorporating avant-garde taste, such as graphic and gothic, within the orthodox school.

With the addition of the new contemporary line Les Hommes Urban from the 2014 spring/summer season, and the opening of its first Italian flagship store in June in the fashion capital of Milan's Porta Nuova district, home to many prominent boutique stores, the brand's success is attracting global attention. Based in Milan, the brand is currently sold in 150 discerning boutique stores and department stores worldwide, including the flagship stores in Antwerp and Milan, and is drawing attention as the leading men's brand of the Milan Collection.

ITOCHU has concluded this contract as a strategic partner for Les Hommes and Les Hommes Urban as the two designers gave high marks to ITOCHU's track record and expertise in the brand business in the Japanese market. Introduced into Japan for the first time, the full-scale release of the Les Hommes Urban brand will commence while at the same time strongly promoting the worldview of Les Hommes as an authentic men's designer brand. It is planned to release the products primarily through department stores, discerning boutique stores, and specialty stores nationwide, with the aim of achieving retail sales of 800 million yen in three years' time.