OREANDA-NEWS. July 08, 2014. The Bank of East Asia, Limited (“BEA”) has unveiled a new look for its SupremeGold brand at its new Times Square SupremeGold Centre (the “Centre”), which was opened. BEA celebrated the grand opening of the Centre located on the 33rd floor of Tower One at Times Square by hosting a cocktail reception and a special screening of the latest Transformers movie, Age of Extinction, for over 800 guests.

SupremeGold’s new look is based on the brand’s core values. “This SupremeGold Centre showcases a completely new design that will be rolled out across all our SupremeGold Centres. The design is underpinned by three core values of Partnership, Growth, and Happiness, which reflect our aim of helping our customers to attain financial success as well as personal fulfilment,” said BEA’s Deputy Chief Executive Mr. Adrian Li at the cocktail reception.

The Centre features a stylish, contemporary design, with wooden panelling and “green wall”. It is decorated with elegant 3D paper cuttings, symbolising SupremeGold’s brand values, created by UK-based artist Yulia Brodskaya. This new look has been designed to bring new vitality to the brand, and appeal to key target segments, particularly young professionals.

To further strengthen its presence in Causeway Bay, BEA has opened two additional outlets. Following the success of its pilot digital branch at the ifc mall in Central, BEA has opened a digi
tal branch on Level B3 at Times Square. The Times Square Branch appeals to an increasingly tech-savvy customer base by offering quick access to digitised banking services, including the newly-developed i-Zone which enables fast application for BEA Credit Cards. In addition, to strengthen its service offering throughout the MTR network, BEA now provides enhanced ATM service in the Causeway Bay MTR Station (near Exit B, to Causeway Bay Plaza), which includes
ATM and i-Teller services.