OREANDA-NEWS. July 07, 2014. Rosbank presented its business strategy for 2014-2017. The new strategy is a part of Societe Generale Group global strategy announced in May 2014.

It is aimed at further improvement of client service and maintenance of leadership in innovation; capturing growth through business development; increased synergies, delivery of sustainable profitability.

By 2017 in retail business Rosbank is focused on increase of lending efficiency and development of daily banking transactions to become daily bank with lighter cost service model. To achieve this goal Rosbank is planning to:

increase annual clients acquisition to 870K;

increase the number of active clients to more than 2.7 mln;

develop cross-sells to Rusfinance Bank and DeltaCredit customers;

increase number of loans sold by sales staff per day to 1.9;

launch attractive daily banking offering;

upgrade remote channels and move customers actively: 80% of customers’ transactions to be performed through remote channels;

develop lighter branch formats.

In order to strengthen integration of Societe Generale entities in Russia Rosbank will become the first address in the Group for daily banking transactions (current accounts (inc. overdraft), loan repayments, payments, transfers, money exchange etc.), while Rusfinance Bank and DeltaCredit will be the centers of competence for collateralized lending. Gradual implementation is to be started from September 2014.

In corporate business Rosbank aims at:

profitable organic growth in the top corporate clients segment (400 largest Russian companies);
integrated Top corporate clients approach with Societe Generale Corporate & Investment Banking specialized business lines;

more active work with Tier2 large corporate and MidCap companies, with 30% increase of client base in this segment by 2017;

further development of transactional banking, including trade finance business in the regions, with increase of trade finance volumes to RUB100 bn by 2017.

“Implementation of the new strategy will allow Rosbank to re-confirm the brand of a leading universal bank with federal reach, increase lending efficiency, increase of the client base, increase of network efficiency and governance, to reach sustainable growth in corporate business, improve positions on the market and financial results”, stated Rosbank CEO Dmitry Olyunin.