OREANDA-NEWS. Anniversary International Industry Trade Fair “INNOPROM-2014” will take place on July 9-12 in Yekaterinburg. Representatives of the business community, experts and scientists from all over the world will get together for the fifth time in the pavilions of the Yekaterinburg-Expo International Exhibition Center. Baltika Breweries, part of the Carlsberg Group, will be partner of the exhibition and present the innovative mobile brewery 'Baltika Brew' to the guests.

On the very first day of the exhibition the guests will be able to visit Baltika's stand in Pavilion No. 1 where the mobile brewery 'Baltika Brew' will be located. The participants and guests of the exhibition will get acquainted with this mobile laboratory developed by the specialists of Baltika within press tours, individual excursions, technical tours, and visits of delegations.

Baltika Brew is a completely autonomous production mounted on an automobile platform. Its capacity is 7 tanks, 700 liters each, equipped with own water treatment systems. It is of special value as all equipment for it was produced in Russia, with energy-saving technologies used. During a brief presentation the visitors of the stand will learn about the major specific features of the unique production. Among other characteristics of the mobile laboratory the developers highlight the possibility of testing and creating new beer brands in different regions.

Apart from the work in pavilions where Baltika will present the unique mobile brewery 'Baltika Brew' and the participation in the business program of the event, Baltika will be a partner of the upcoming International Industry Trade Fair “INNOPROM-2014”. Throughout the event the Company will provide the guests and participants with 'Zhivoy Ruchei' (Live Spring) carbonated and still water. Baltika will also present its products at the business and official events of the exhibition.

The business programme will be attended by Isaac Sheps, President of Baltika Breweries; Senior Vice President of Eastern Europe region, Carlsberg Group; Chairman of the Union of Russian Brewers; PhD in Economics, and other top-managers of the company.

“Our company places a special focus on innovation and continuously introduces advanced technologies in production. One of the recent developments of Baltika is the mobile brewery which we will present at the International Industry Trade Fair “INNOPROM-2014”, said Isaac Sheps. “We believe that corporate social responsibility is an integral part of leadership. Our technologies, as well as resource-saving projects, waste management initiatives and our own agricultural project allow to minimize our environmental impact.”