OREANDA-NEWS. Qantas begins direct services between Sydney and the Great Barrier Reef Airport broadening travel options for Sydney and international customers heading to The Whitsundays.

Qantas will operate three flights a week on Wednesday, Saturday and Sunday during peak season (July and September through to January) and bi-weekly services on Wednesday and Sunday off peak.

It has been almost 10 years since Qantas served the route and provided customers with a premium flight alternative.

Qantas Domestic CEO Lyell Strambi said the airline was delighted to be flying back to the region.

“Our customers told us that they wanted direct access to the Whitsundays on a premium leisure service from Sydney. Today we respond to that demand and complement Jetstar's existing flights as part of our two-brand strategy,” said Mr Strambi.

"Qantas will be the only domestic airline operating out of the Great Barrier Reef Airport to include the convenience of an inflight meal and checked in baggage for all passengers as part of the fare no matter what time they are flying or which class they are travelling in.

“This is great news for tourism and The Whitsunday's 74 tropical islands, including the renowned Hamilton Island and the ultra-luxury One&Only Hayman Island.

“Sydney is the gateway to Australia for millions of Qantas passengers every year. These passengers can now enjoy direct access to one of the country's most iconic holiday destinations.”

The airline recently flew the cast and crew of top rating TV program, “Modern Family” to the region as part of a two week filming stint in Australia to promote iconic tourist destinations. 100 million viewers fell in love with the Whitsundays as a result.