Otkritie Launches Updated Brand Platform
OREANDA-NEWS. June 27, 2014. Otkritie has launched an updated brand platform and renamed two entities in the Group. Otkritie Financial Corporation has been renamed Otkritie Holding, and NOMOS-BANK will henceforth be known as Otkritie Financial Corporation Bank Open Joint-Stock Company. The corporate logo of Otkritie will remain the same.
The website address of Otkritie Financial Corporation Bank is www.otkritiefc.ru.
The bank details of the Bank’s branches for money transfers will be adjusted from the date the branches’ names are changed in the Reference Guide of Bank Identification Codes (BIC) of the Russian Federation.
There will be no need to re-execute any of the existing contracts or agreements due to the change of the Bank’s name. All of the Bank’s obligations to you will remain in full force and effect.
The new corporate style will be implemented in two phases. The first phase, to be completed on 1 July, will involve re-designing the websites of the Group companies, as well as its printed materials and merchandise. Creative concepts for image-building and product promotion campaigns will also be developed in line with the new corporate style.
The second phase will involve updating ‘heavy’ corporate style media, i.e. office exteriors and interiors, ATMs, and terminals.
The Otkritie rebranding is expected to be fully completed in Q4, 2014.
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