OREANDA-NEWS. NEC Corporation announced its new brand message, "Orchestrating a brighter world," initiating the global promotion of its Solutions for Society in support of the company's Mid-term Management Plan 2015.

NEC combines the advanced information and communication technologies, services and knowledge that it has acquired through more than a century of operations in order to help ensure the safety, security, efficiency and equality of society. This is driven by an aim to solve social challenges through cooperation and creative activities with partners around the world, enabling people to live brighter, more enriched lives. NEC summarizes this approach in its business message: "Orchestrating a brighter world."

This message aims to ensure that our customers and partners have a deeper understanding of NEC's Solutions for Society and to encourage the entire NEC Group to reinforce their efforts supporting these solutions.

"Orchestrating a brighter world" represents NEC's strength in cooperating and collaborating on projects globally in order to create new shared value that utilizes NEC's advanced information and communication technologies and know-how. Through these collaborative efforts, NEC helps to enrich and brighten people's lives, society and the future.

Societies everywhere are faced with formidable challenges, such as safeguarding sustainable energy supplies, providing clean water, dealing with population growth and demographic change, improving emergency response, and raising quality of life.

Since its founding in 1899, NEC has continually sought to provide better products and services and, in doing so, has established a rich history of innovations that contribute to society.

Through "Orchestrating a brighter world" NEC seeks to develop a global identity for the advancement of its Solutions for Society that reflect the company's Mid-term Management Plan 2015's commitment to social infrastructure and help to support prosperous communities and enterprises that innovate, grow and enable people to live brighter lives.