OREANDA-NEWS. Reliance Cement Company Private Ltd. (RCC) announced its entry in to the Madhya Pradesh market, thereby expanding its footprint in the domestic market in line with its vision to be a part of the Indian infrastructure development story.

Commenting on the developments, Arvind Pathak, CEO Reliance Cement, said, "Madhya Pradesh is one of the largest cement consuming states in India with total consumption of around 13 million tonnes per annum. With the ever increasing industrial activities, real-estate, construction and infrastructure, in addition to the onset of various Industrial Areas/Zones being developed in Madhya Pradesh the market is expected to grow at the rate of 8% over the next few years. Reliance Cement is well positioned and equipped to fulfill the gap in demand and supply."

He further added, "It is for the first time in Indian Cement Industry, that every bag of Reliance Cement will have the unique QR code printed on it. The customer, using smart phone, can scan this QR code for more information on the product features, and more importantly will get the Quality Assurance by the Company. This would help customers to identify and buy authentic cement from the market"

Reliance Cement already sells in the key cities of Maharashtra, Uttar Pradesh, West Bengal and Jharkhand where it has established itself to become the most favoured brand.

Reliance Cement delivers NEXTGEN experience to its customers in terms of customer service. Company is also planning to launch its innovative customer initiative "On-site Expert Service" in Madhya Pradesh soon. The initiative will provide an array of services, ranging from expert engineer's advice to on-site concrete testing services, to assist people in building their perfect home with help of "Perfect Cement".

Reliance Cement is superior in quality and has new-age technology and unique features which allow consumers to build long lasting structures in the quickest possible construction time. The state-of-the-art packaging also ensures zero loss to end consumers. The product is also recommended as an alternative to Ordinary Portland Cement (OPC) 43 and (OPC) 53 grades.

The Clinker from Reliance Cement is manufactured in hi-tech plants equipped with robotic quality control labs that ensure consistent quality of Cement across bags.