OREANDA-NEWS. The UK subsidiary of Tata Global Beverages has acquired a 100 percent stake in the equity capital of Earth Rules, Australia, engaged in coffee business under the MAP brand. (Bronski Eleven, Australia, was the holding company of Earth Rules.)

MAP has significant presence in the roast and ground coffee and in the pods (single-service portions) categories in Australia.

This investment is in line with Tata Global Beverages' vision to become a leader in natural beverages - tea, coffee and water. Tata Global Beverages is already present in the pods segment in the US through an agreement with Green Mountain Coffee Roasters' Keurig single-serve machines for Eight O' Clock Coffee. It is also present in the single-serve segment in Canada with Tassimo, for Tetley tea.

“The acquisition in Australia will help Tata Global Beverages further expand its offering in Australia to include coffee. It also helps us strengthen our portfolio in the high-growth contemporary 'single-serve business',” stated Ajoy Misra, MD and CEO, Tata Global Beverages.