OREANDA-NEWS. Fujitsu announced the launch of FUJITSU Cloud Smart Biz Connect, a new application platform service for retail and distribution businesses interested in e-commerce and online-to-offline (O2O) services, which connect with customers to provide services both in physical stores and online. As part of Fujitsu's ongoing initiatives in digital marketing solutions, which are a suite of products and services that deliver value targeted to the specific needs of individual customers, Fujitsu Cloud Smart Biz Connect makes it possible to quickly build mobile apps for consumers. The new service will only be available in Japan.

This cloud-based service provides a platform with the foundation and functions needed to develop apps for O2O services. Not only can businesses quickly build their systems, but development and operating costs are slashed by more than 70% compared to conventional methods.

Fujitsu is offering the functions needed to develop these applications and the platform as a set, via the cloud. An extensive range of functions is provided, including membership registration and authentication functions, as well as coupon distribution and management functions, so customers can focus just on developing their main mobile application, enabling them to quickly and inexpensively develop a full suite of functions. Moreover, because Fujitsu handles operations and maintenance, customers can use the service with peace of mind.

Customers can develop their own additions to the standard functions in Smart Biz Connect. For example, they can add game functions, or they can build customized links to their own mission-critical systems or transaction processing systems for marketing purposes.

The management portal enables centralized management of back-end functions, such as maintaining product information and distributing information on special deals to club members, resulting in more efficient operations.