OREANDA-NEWS. UNIQLO Australia has today officially announced plans for Sydney. Set to open its doors in MidCity this Spring / Summer, the store will be located at the heart of the iconic Pitt Street Mall - arguably Sydney's most popular shopping and fashion precinct.

Following a strong response to its first Australian store, which opened in Melbourne last month, UNIQLO's Sydney store will strengthen the brand's growing presence within Australia - its 16th market globally - offering a unique shopping experience, with world-class customer service.

Since its opening, shoppers have flocked to UNIQLO at Emporium Melbourne, which boasts an extensive range of products with affordability, functionality, and quality at their core. The new Sydney store will showcase the UNIQLO Spring / Summer '14 collection, including premium linen, polos, and the brand's well-known AIRism range.

The Sydney MidCity store will be a premium large-scale outlet with a sales floor of nearly 1,485 square meters spanning the entire first floor of the shopping centre. Designed to be a true showcase for the UNIQLO brand, it will offer visitors a full line-up of stylish UNIQLO apparel with great ranges of men's, women's, kids', and babies' clothes.

Commenting on today's announcement, Shoichi Miyasaka, CEO of UNIQLO Australia said, "Australians have really embraced UNIQLO and its 'LifeWear' philosophy, both in Melbourne and through the online store. Opening in Sydney was always the next logical expansion across the Australian market.

"Our focus on and commitment to providing exemplary customer service has held us in good stead - and we are looking forward to offering Sydneysiders the full UNIQLO experience in store."

The expansion of UNIQLO stores in Australia continues the brand's active growth in the Asia Pacific region. It follows UNIQLO store debuts in Singapore (2009), Malaysia (2010), Taiwan (2010), Thailand (2011), the Philippines (2012), Indonesia (2013), and Melbourne (April 2014). UNIQLO views Australia as a key market in the Asia and Oceania region, and remains focused on continuing its growth in the country.