OREANDA-NEWS. Tata Power, India's largest integrated power company, has always been a frontrunner and pioneer in providing reliable and uninterrupted power to the city of Mumbai - living by the vision of its Founder. The company increased its consumer base to five lakh consumers in April 2014. The company is the fastest growing power utility in the city of Mumbai and has empowered Mumbaikars with the 'right to choose' their preferred power supplier.

Continuously redefining the consumer experience in the power utility domain, Tata Power is growing at a rapid pace with the significant addition of five lakh consumers in just four years. The highlight of this milestone was the last leg addition of two lakh consumers, consuming electricity below 300 units. Tata Power's consumers below 300 units account for almost 65 percent of its total consumers in the city. The consumers below the 300 units category also enjoy the lowest tariff in the city.

Speaking on this accomplishment, Anil Sardana, managing director, Tata Power, said, “Tata Power has been associated with the growing legacy of Mumbai as a business city for a decade now. We at Tata Power are committed to providing reliable and competitive power to all our consumers. It has been an eventful, challenging and exciting journey for us to bring the right to choose to Mumbai consumers. We take this opportunity to express our sincere gratitude to all the consumers who have trusted our brand. We are extremely proud and happy to have achieved this milestone and stay committed to delivering superior services at competitive prices.”

Tata Power is undertaking steady network expansion within the city with a focus on 11 clusters post receiving directions from MERC on August 22, 2012. The company has faced various challenges in laying its network and has been successful in adding 695km of cable network till March 2014. In addition to this, the company has added seven additional distribution sub stations (DSS) and 118 consumer sub stations (CSS), totaling to 24 DSS and 637 CSS.

Furthermore, Tata Power is supporting its increasing customer base by enhancing customer service efforts in the city. The company already has 27 customer relations centres across the city. These centres aim to facilitate prompt and easy payment of electricity bills and also accommodate those people wanting to switch to Tata Power as their preferred power supplier. They are strategically located and are built on the values of trust, care, energy, excellence and elegance - five values embedded in the 'architecture of care' philosophy for the creation and functioning of the centres. With prompt attention to customer queries and a friendly atmosphere, the centres intend to deliver a whole new experience to consumers.