OREANDA-NEWS. Tata Capital's Half Stories initiative, part of the 'Do Right' initiative, has won the Award of Excellence (Gold) in the Integrated Campaign category at The Communicator Awards 2014. The Communicator Awards is a leading international awards program recognising big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The 'Do Right' initiative emanates from the brand philosophy of Tata Capital - 'We only do what's right for you' and aims to spread the spirit of 'doing right' for society at large. 'Half Stories', the journey of doing right, is a 2,000km bike journey that aims to discover simple stories of unfulfilled needs of everyday people from some of the remotest parts of India. Through digital media, specifically social media, the initiative helped showcase these stories, and then by letting ordinary citizens step in and support their needs and dreams, effectively scripted a happy ending to these 'half stories'.

Speaking about the achievement, Veetika Deoras, head of brand marketing and corporate communication, Tata Capital said, "The 'Do Right' initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of 'doing right' by inspiring people to do right, providing platforms to doing right and by doing right ourselves. Half Stories is a platform that allows us as ordinary people to get connected with simple stories of simple needs of other people and together script a happier end. It is about two halves, which ordinarily would have never met, coming together. We are deeply encouraged by this recognition and want to thank the Communicator Awards panel for their vote of confidence in the campaign and supporting us."

The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organisations such as Conde Nast, Disney, Estee Lauder, Lockheed Martin, MTV Networks, Sotheby's Institute of Art, Time, Wired and Yahoo!

The Communicator Awards honours work that transcends innovation and craft, work that makes a lasting impact, providing an equal chance of winning to all entrants regardless of the company or agency size and project budget.