OREANDA-NEWS. My.com, a subsidiary of Mail.Ru Group, announced a new, mobile only free email service with the @my.com domain name. Users can sign up for a new email account address today via their iOS and Android phones/tablets. @my.com email service does not require users to create a password during registration -- an industry first in email security.

As the world is growing increasingly mobile-centric, email needed to be reinvented. With a mobile-only approach, the @my.com email service is designed within My.com's myMail app, launched in November 2013. Therefore, @my.com users get immediate mobile communications coupled with instant, flexible push notifications that are offered by myMail. Built for smartphones and tablets, @my.com is always immediately available.

“Email began on the desktop and transferred to mobile without much thought to how people use mobile devices. We looked at mobile email with a fresh perspective, responding to users’ need for a flexible, secure and lightweight way to communicate via email,” said Dmitry Grishin, Co-founder and CEO of Mail.Ru Group.

Stolen passwords, hacking, phishing are now things of the past. My.com utilizes cutting edge mobile technology for secure access, which is common in other mobile services such as instant messaging. An email account is verified by entering an activation code sent to user's mobile phone. All email traffic through myMail is encrypted as an additional security measure.

With a wide range of mobile email features, @my.com also offers a large base of short, free email names. Additionally, @my.com offers 150 GB of free email storage, which is 10 times more than Google provides in Gmail.

According to Yesmail Interactive research, mobile-only email viewers increased 64% during H2 2013. Hybrid viewership - checking emails on both desktops and mobile devices - declined by nearly 40% quarter over quarter and 72% since Q2 2013. Desktop-only viewers grew by just 5%.

People are moving to mobile systems that allow for personal, instant notifications and constant interaction with family and friends. Moreover, they are relying on their mobiles for immediate access to email, which becomes the quickest way to reach someone.