OREANDA-NEWS. RWE has selected GroupM as its cross-border media agency. GroupM agencies MediaCom and Maxus will assume responsibility for media strategy, planning and procurement for all RWE companies in Germany, the Netherlands, the UK, the Czech Republic and Poland.

The decision was made following a multi-stage international agency pitch process. From the three candidates remaining in the final round, RWE chose GroupM. "For the first time, we looked for a media agency on an international level in order to maximise synergies for the Group. GroupM provides us with cutting-edge expertise on excellent terms", explained Sabine Schmittwilken, Head of Group Brand Communications at RWE AG. The marketing heads for the various RWE subsidiaries as well as RWE Group procurement jointly decided on GroupM.

Jurgen Blomenkamp, Global Investment Chairman at GroupM: "The GroupM agencies Maxus and MediaCom impressed RWE at a pan-European level and will advise this blue chip customer on innovative communication solutions in the future. We are very much looking forward to working together."