OREANDA-NEWS. The Bank of Moscow launched My Bonus, a loyalty programme for credit card holders. The clients of the Bank of Moscow who connect their credit card to the My Bonus Programme will get back up to 5% of the amount of every payment transaction in certain groups of trading and service enterprises.

The amount of such bonus depends on the type of card: Visa Classic/ MasterCard Standard card holders will be entitled to 3% cash back in certain categories, while Visa Gold/MasterCard Gold will enjoy a 5% cash back bonus. The main groups of enterprises where the CashBack bonus  will be available include filling stations, cafйs and restaurants, as well as on-line and off-line air and railway ticket booking agencies.

Natalia Konovalova, VP and Director of Retail Product Department, believes that My Bonus will become a power way to encourage clients to use their credit cards: “Last spring, we launched a new line of credit cards which were very popular among our clients. Surveys show that our clients are fully satisfied with our credit products; however, it is obvious that to retain clients, it is necessary to offer them something more than just an opportunity to use credit funds provided by the bank. So, we offer an additional cash back bonus to the holders of our credit cards when they make daily purchases using their credit cards. We believe that our clients will appreciate this offer. We expect the majority of active credit card users to join the My Bonus Programme from the very first days.”

To joint the programme, one should call the Customer Support Service or apply to a bank branch. Moscow and the Moscow Region are the first to benefit from My Bonus. In May, 2014 the programme will become available to clients in other regions. We plan to adapt the My Bonus Programme also for the holders of debit cards issued by the Bank of Moscow in the near future.