MegaFon Internet Store Reports Record Smartphone Sales
OREANDA-NEWS. MegaFon Internet store celebrates its fourth anniversary since foundation. For company online stores the first months of 2014 were marked with record smartphones sales and revenue growth by 220% year-on-year.
According to Q1 2014, the revenue of MegaFon Internet store has increased by 220% year-on-year. One of the main reasons for the growth is a new system of order and reservation of goods, which allows customers of the Internet store receive their orders in any MegaFon store. In December 2013, when this system was launched, the revenue of MegaFon Internet store amounted to 220 million rubles.
“Today MegaFon Internet store is a recognized example of successful online retail in the field of mobile devices and services. We are proud that customers of shop.megafon.ru are among most advanced users - they prefer smartphones and tablets, actively use mobile Internet and take a keen interest in brand-new things” - said Head of the federal retail chain of MegaFon Michael Zolotovitskii.
A wide range of MegaFon's low-priced mobile devices, development of 4G network and favourable offers - these are the points that led the company to record growth of smartphones sales in the online store. In Q1 2014 share of smartphones in phone sales of MegaFon Internet store has reached 83% in comparison with Q1 2013 when the share was 40%.
“Internet store is an important element of the multi-channel service strategy. Today a customer wants to get high quality service at any time and in any place, that is why we are constantly improving online-sales mechanisms. Recently we have updated the design of our website, made it easier and more user-friendly. Moreover, we have organized the service of SIM-card on-site replacement. In the near future we will develop individual on-site service” - told Online Sales Director of the federal retail chain of MegaFon Mikhail Golubev.
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