OREANDA-NEWS. Singapore Airlines has signed an agreement with the Formula One Group to be the Title Sponsor of the FORMULA 1 SINGAPORE GRAND PRIX.

This year’s event will be named the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX and will take place from 19 to 21 September at the Marina Bay Street Circuit.

“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1® calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO, Mr Goh Choon Phong.

“Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world’s first F1® night race we will be able to enhance both for the benefit of Singaporeans and visitors alike.”

Formula One Group CEO Mr Bernie Ecclestone added: “We are very happy to have Singapore Airlines join the Formula One family by becoming the Title Sponsor of the extremely popular FORMULA 1 SINGAPORE GRAND PRIX, which was the first Formula 1® night race, and demonstrates Singapore’s forward thinking, an attribute Singapore Airlines has always achieved.”

Said Mr Ong Beng Seng of Singapore GP Pte Ltd: “We are delighted to welcome Singapore Airlines as Title Sponsor for the FORMULA 1 SINGAPORE GRAND PRIX. Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and Formula 1® around the world.”

About Formula 1®
Formula 1®, which began in 1950, is the world’s most prestigious motor racing competition and is the world’s most popular annual sporting series. In 2014 it was watched by over 450 million unique television viewers from 185 territories. The 2014 FIA Formula One World Championship™ runs from March to November and spans 19 races in 19 countries across five continents. Formula One World Championship Limited is a subsidiary of the Formula One group, founded by CEO Bernie Ecclestone, and holds the exclusive commercial rights to the FIA Formula One World Championship™.

The F1 FORMULA 1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, SINGAPORE GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.